Estudio de factibilidad para la creación de la empresa de venta y reparación de equipos de cómputo “V-Tronic” en la ciudad de Ambato, periodo 2022 – 2026

Abstract

This research aimed to carry out a feasibility study to create a company for the sale and repair of computer equipment "V-TRONIC" in the city of Ambato in the Province of Tungurahua, period 2022 - 2026. We got consumption data through market research and an economic analysis of the costs and expenses involved in setting up the company. They did this using a mixed method, qualitative and quantitative. Qualitative, because they collected information from the computer market through an in-house survey, and quantitative, because they analyzed the information, and the estimation of the various financial indicators presented in the study. In addition, It carried out different feasibility studies, such as the operational study that helped to establish the organization and functions of the company's employees, the technical study that allowed to delimit the company´s positioning and the design of the premises to be used, the commercial feasibility that helped to identify the existing advantages and disadvantages in the target market and the legal feasibility that established the laws and policies to which should rule the company. For the financial analysis, they conducted a Net Present Value calculation, which had a value of $36,453.05, an Internal Rate of Return of 51%, a payback period of 1.4 years and a Cost Benefit of 1.15. They concluded it is highly workable to develop the project for the creation of a company for the computer sale and repairment "V-TRONIC", since the financial indicators were very positive. We recommend it to our commercial feasibility studies to identify the future requirements and needs of the target market.