Estrategias del modelo océano azul en la empresa Agriqagroahorro (Yacupamba – Ambato) para mejorar su competitividad

Abstract

The investigation of this project has a relevant importance in the development of blue ocean strategies at AGRIQ AGROAHORRO Company to improve its competitiveness in the province of Tungurahua, Ambato canton, which is dedicated to buying and selling wholesale agricultural inputs to the agricultural sector of Izamba parish, Yacupamba sector. For the present work, the Blue Ocean strategies were applied, which allowed us to collect external and internal information about the company through surveys in order to demonstrate the existing problems through methods, techniques, and research instruments. It is proposed to develop the research of blue ocean strategies, to identify its weaknesses and threats that the company frequents in the face of competitiveness, which allows us to carry out the analysis of the objectives, basic policies, and strategies of blue ocean, in order to find new detailed procedures that help the performance of the same, and with it a growth of the company within the market. With the results obtained, it is recommended that the company establish promotions for different products to be marketed, maintaining the quality of the products at affordable and comfortable prices for the client