Estudio de factibilidad para la apertura de la agencia de la cooperativa de ahorro y crédito Fernando Daquilema Ltda., en la ciudad de Otavalo, provincia de Imbabura

Abstract

The objective of the following research was to carry out an opening feasibility study at “Cooperativa de Ahorro y Crédito Fernando Daquilema LTDA.”, for economic growth. A bibliographic review of theoretical references was carried out that allowed to define how to carry out a feasibility study according to the needs of the study. Based on this support, the parameters of the execution of the market study and the economic feasibility analysis were raised. A mixed approach was used for the execution of the research that helped to study the behavior of the population of Otavalo. The information was surveyed to a population sample of 379 inhabitants. Among the most significant results was that 70% of respondents used financial services frequently in the locality so there is a potential market. It is generally concluded that the project is feasible thanks to the results obtained in the economic – financial and profitability analysis for the opening of a new agency “Cooperativa de Ahorro y Crédito Fernando Daquilema LTDA.”, in the city of Otavalo, the project demonstrated a current value of USD 52,077.00 and an Internal Return Rate of 58.16%, demonstrating the feasibility of its execution. Therefore, it is recommended to apply the feasibility study for the purpose of opening the agency of the savings and credit union in the city of Otavalo