Diseño de un plan de fortalecimiento organizacional para la cadena de supermercados Gran Abastos, en la ciudad de Riobamba, provincia de Chimborazo

Abstract

The main objective of this research work was to design the organizational strengthening plan for the Gran Abastos Supermarket Chain to improve its administrative management and projection for its growth in Riobamba city, province of Chimborazo. This research will be helpful for the Gran Abastos Supermarket Chain administrators since it will count on a document with the organizational strengthening strategies, where the target market is the city of Riobamba. This process will enable the supermarket to establish competitiveness in quality, price and service compared to other supermarkets. The research process followed a situational diagnostic analysis of the Gran Abastos Supermarket Chain and qualitative and quantitative methodology. Also, techniques like the survey of the chain's customers and the company's collaborators were necessary to identify the different points of view related to the study variables. Then, it was possible to determine the value of implementing this organizational strengthening plan to improve the administrative management and projection in the Gran Abastos Supermarket Chain for its growth in Riobamba, province of Chimborazo