Plan de reactivación económica post pandemia del complejo de la “Sede sur Cámara de Comercio de Ambato”

Abstract

The main objective of this degree project was to design a post-pandemic economic reactivation plan for the "Businessmen's Club" of the South Headquarters of the Ambato Chamber of Commerce, using documentary research as a methodology for the collection of information in different types of works that will present similar characteristics to the topic in question. In turn, field research was implemented through the application of instruments such as the interview with the administrator of the Club de Empresarios and the survey of the members of the institution. By selecting a simple random sample, obtaining the destination of 197 members. The data obtained showed that more than 50% of the respondents did not use the Club's facilities, the main factor being the low level of promotion. Based on these data, it is considered necessary to build a post-pandemic reactivation plan; through the generation of traditional marketing mix strategies that include elements such as Product, Price, Place, and Advertising, to improve services to members and increase their usability through a situational diagnosis made to the "Club de Empresarios" suggesting its application because the plan was built to benefit the Club