Producción de un video promocional para la reactivación turística del cantón Francisco de Orellana.

Abstract

The objective of the project was to produce a promotional video about the natural, cultural and aesthetic potential of the Francisco de Orellana canton, with a tourism focus, for the reactivation of this field. This is a qualitative investigation, since the information was obtained through the technique of interviewing officials of the Autonomous Decentralized Municipal Government, the Chamber of Tourism and the Association of Tour Operators of the canton, in order to know characteristics of the video. promotional to produce In addition, quantitative research was demonstrated, with the use of the survey technique, through a sample of citizens, which yielded percentage information on the knowledge that the population has about tourist attractions and dissemination in social networks. For the theoretical development, the documentary review technique was obtained from the official inventory of tourist attractions of the Municipal GAD and specialized bibliographic material. In the field work, the direct observation technique was revealed through filming for audiovisual production. As a result, a three-minute long promotional video was produced, featuring a once-in-a-lifetime tourist attraction. It is concluded that once the attractions are identified, they are propitious for their diffusion, because they have the access facilities and because of the cultural, natural and aesthetic potential; In addition, the social networks Facebook and Instagram are the most suitable for promotion. Future researchers are recommended to carry out new analyzes of the tourism potential aimed at communities, so that they can join the activity.