Estudio de factibilidad para la creación de un centro turístico en la finca “La Fortuna”, perteneciente a la comunidad La Andina, cantón Francisco de Orellana, provincia de Orellana.

Abstract

The objective of this research was to determine the feasibility for implementation at Tourist Center in La Fortuna farm, with rural tourism model, in La Andina community, in Orellana province. The feasibility of farm was identified through quantitative method, numerical data were used like a financial analysis determining the viability that this project will have when executed within the locality, also a market study through the application of surveys qualitative, it obtained important data of the farm, bibliographic review was carried out, situational diagnosis, and existing natural resources were ranked through the tourist inventory file proposed by Ministry of Tourism (MINTUR).Therefore, it is said that the farm has two natural attractions, a stream and tropical humid forest made up of primary and secondary forest that houses a variety of animal and plant species; in addition, it was possible to determine Net Present Value (NPV), Internal Rate of Return (IRR) and Cost of Benefit (CB). The project owes its feasibility for proceeding with creation of attraction. In conclusion, it obtained the necessary information that allowed to determine through the market feasibility study that it is a viable and profitable project within the locality and design proposal was made for the creation of tourist center in La Fortuna farm that allowed to analyze what activities and services tourists must have when executing this project, due to farm has the tourist potential that will help strengthen tourism in the locality. Therefore, it is recommended to implement environmentally friendly tourist activities taking advantage from natural resources that the farm possesses, which will help the growing economy of the place.