Plan de fortalecimiento organizacional de “Confecciones Julian Ramiro” de la ciudad de Guano

Abstract

The objective of this study was to design an organizational strengthening plan for the Confections "Julian Ramiro" microenterprise in Guano canton, Chimborazo province, to develop strengthening strategies contributing to the improvement of administrative management. The research methodology used was descriptive based on bibliographic examination. Additionally, the methods with a quantitative and qualitative approach were necessary to support the only technical instrument in data collection, such as the survey, to a specific number of fixed clients. The next step was a situational analysis using the SWOT matrix to internally and externally examine the factors that had a positive and negative influence on the study variable to be improved. Among these factors that needed more work and concentration were the inadequate formulation of the business philosophy elements and the lack of function manuals with job specifications that the personnel must follow for their performance. The justification for these two problems could also be seen in the percentages obtained, where the first factor represented 60% of the surveyed population who were unaware of the existence of the business philosophy, while the second factor had 60% whose population stated to misunderstand their functions to be performed. Finally, it was concluded that the factors indicated as problems originate mainly from the empirical way the microenterprise began its economic activities. For this reason, it was recommended to fully implement each of the sections made within the research proposal since they were developed based on strategic objectives that guarantee the fulfilment of short and long-term goals