Plan estratégico para la empresa “Pan Londres” Riobamba 2022 - 2026

Abstract

The objective of this research work was to propose a strategic plan for the company Pan Londres, which allowed it to strengthen its administrative and operational processes, thus improving its efficiency, productivity, profitability and market positioning. In order to carry out this research we collected data provided by the company, we also used several techniques and research instruments, such as the survey to the workers, the survey to the Economically Active Population of the city of Riobamba and the interview directed to the executive level of the company, the results obtained facilitated the development of the strategic plan because it allowed us to detect the critical knots of the company in which a greater focus should be made. As a result of the research, it was determined that Pan Londres did not have a strategic plan that would allow it to optimize resources and correctly execute the administrative management, as well as the correct development of the organization's processes and tasks. Thus, a strategic plan was proposed to help improve its administrative and operational processes to achieve a correct decision making and thus achieve its development and positioning in the market, achieving profitability and stability. It was recommended that a diagnosis of the company's situation be made periodically, that the institutional philosophy be socialized with all the workers and finally that the strategic plan proposed in this work be implemented in the company