Plan estratégico de la empresa “Servicios profesionales de computación, Servicomp” Alausí 2022-2026

Abstract

This Curricular Integration Work focused on the company Servicios Profesionales de Computación, SERVICOMP, located in the Alausí canton, province of Chimborazo, dedicated to the sale of equipment: computer, communication, sound, and supplies, also provides technical support services for the mentioned equipment. The objective of the research was to design the proposal of a strategic plan for managerial decision-making in the period 2022 - 2026. A mixed research approach was used: quantitative and qualitative, a research design: non-experimental and transversal, deductive method, a type of documentary and field study, in terms of research techniques: interview, survey, and observation, in addition to this, we worked with a total population in terms of the company's employees and a previously segmented sample of the organization's customers. After the analysis and interpretation of the results obtained, it was identified that 100% of the company's collaborators considered it important to carry out strategic planning, where 12 selected strategies were proposed according to their priority and possibility of application in the short and medium term based on the analysis of the current situation by means of research techniques and management tools, such as the SWOT matrix and the CAME matrix, being consistent with the proposed business philosophy, in addition, for each strategy an action plan was developed to guide the actions of the organization and contribute to the success of the company. Finally, the existence of a direct relationship between both variables of the study was reflected, concluding that strategic planning favors managerial decision-making, therefore it is recommended to SERVICOMP the application of the proposal