Elaboración de una propuesta de turismo vivencial, para la Granja Agroturística Totorillas del cantón Guamote, provincia de Chimborazo.

Abstract

This research aimed to elaborate an experiential tourism proposal for Totorillas Agrotourism Farm in Guamote canton, Chimborazo province. The research was carried out based on the analytical, deductive-inductive, and field method, through the collection of information from primary and secondary sources, but observation and interview were used as research techniques. In addition, a market study was also carried out in order to analyze supply and demand, also, using ArcGIS software, a map of the local farm was generated and through construction sheets, the technical design of services, activities, and facilities scattered throughout the land was carried out. Likewise, the environmental impact assessment was carried out with a checklist for a total of 10 components evaluated with a traffic light format rated with a total of 62 points, and the investment budget was established using the unit price analysis (UPA). The results obtained to d determine that the supply is comprised of 11 potential attractions and the demand is for tourists interested in visiting ancestral communities and carrying out cultural activities, for which 8 experiential activities were designed with the support of 2 services and 4 tourists facilities. The implementation of the project is viable from the environmental point of view, since it generates mostly positive impacts (41), the investment budget of the proposal was 108,089.79 USD. To sum up, some experiential activities were designed, including agricultural production, livestock, and handicrafts. Therefore, it is recommended the prompt implementation of this project position Totorillas farm as a tourist product in Guamote canton.