Diseño de un producto de glamping como alternativa de alojamiento comunitario en la comunidad Chuichun, cantón El Tambo, provincia de Cañar.

Abstract

This research aimed to carry out the design of a glamping product as an alternative for community accommodation in the Chuichun town, El Tambo city, Cañar province. A situational diagnosis was made based on the 5-star methodology proposed by Tierra (2012), where 5 areas were evaluated: physical-spatial, socio-cultural, ecological-territorial, economic-productive, and political-administrative, taking as a source of information primary the results obtained from the census ballots, applied to the heads of families of the community. The market study evidenced the existing tourist offer. For this reason, an inventory of tourist attractions was prepared using as a reference the Methodology Guide for the Hierarchy of Tourist Attractions proposed by MINTUR (2018), regarding the analysis of the demand. Surveys were applied to national tourists who visited the Ingapirca Archaeological Resort to obtain the profile of potential demand. The size, location and design of the project structure were proposed based on the information obtained on the needs and requirements of the demand, the positive and negative impacts that the implementation of the product could cause through the Lázaro-Lagos matrix were evaluated by the means of analyzing variables such as: water, soil, air, landscape, socioeconomic, flora and fauna. The legislation in force in the country was reviewed for the constitution and operation of the establishment in terms of the development of tourist activity. The expenses that will be generated in the implementation of the project were calculated; the profitability of the project was evaluated based on this. It was concluded that a glamping product that offers lodging, food, spa and interpretive guidance services can be implemented in the Chuichun town, under a Community Tourism Center recognition that will be economically profitable promoting the development of the community. It was recommended the active participation of all those ones involved in the tourist activity.