Diagnóstico situacional para el aprovechamiento turístico de la comunidad Dalincochas, parroquia Sevilla, cantón Alausí, provincia de Chimborazo.

Abstract

This research aimed to develop a situational diagnosis for the tourism development in Dalincochas community, Sevilla village, Alausí canton. Chimborazo province. The methodologies applied for the fulfillment of specific objectives were three, such as the methodology of the National Secretary of Planning and Development (SENPLADES), the methodology of the Ministry of Tourism (MINTUR) and the methodology of the Association of Ecuadorian Municipalities (AME). Which through components such us: exploratory, descriptive and analytical methods allowed the information collection on the environmental, sociocultural, economic, human settlements, mobility, energy and connectivity, political, institutional and participation, also, application of tourist attraction inventory cards, classification of tourist attractions, by category, type and subtype, evaluation and hierarchization, analysis, analysis of strengths, opportunities, weaknesses and threats, then the SWOT was evaluated. The results obtained from the components contributed to the analysis of the current situation of the community, as well as the fact that there are three natural attractions and seven cultural events, mostly of hierarchy II. Therefore, the line of tourism products was determined: sports and adventure tourism, nature tourism/ecotourism, cultural tourism, and community tourism. The intervention strategies are oriented toward the use of tourism as a Dynamic axis to improve the quality of life of the population. To sum up, the strategies proposed aim to consolidate a value chain, so that it can have a place in some organizations. So, it is recommended that strategic alliances be established with private companies to Access new markets and ensure customer loyalty.