Estudio de factibilidad para la implementación de un campamento turístico (glamping) en la comunidad Laguacoto bajo, parroquia Gabriel I. Veintimilla, cantón Guaranda, provincia Bolívar.

Abstract

This research aimed to study the feasibility for the implementation of a tourist camp (glamping) in Laguacoto Bajo, Gabriela Ignacio Veintimilla town, Guaranda city, Bolívar Province. The methodology used to achieve the stated objectives consisted of five phases. First, to establish the commercial viability of the project where the complementary and substitute supply was analyzed. In addition, the demand was determined by applying a suvery to 384 people. Second, the technical feasibility of the project was defined, characterizing the products, designing the facilities and services in relation to the glamping camp, marketing and sales strategies were also determined. Third, the environmental impact was determined using the Leopold Matrix, base on which the environmental mitigation measuares that the project should comply with were established; next, the legal and administrative viability that would be used within the glamping camp was established. Finally, the project was economically and financially evaluated by identifying the investments and calculating depreciation, amortization, costs, expenses, net present value, internal rate of return and the benefit/cost ratio. Three tourist packages were designed with their respective activities that were established through the study of the demand, the commercialization of the product would be carried out from the community, social networks, web pages. The environmental impacts produced were +98, this did not show significant. In the end, a NPV of $276,820.07 was obtained, an IRR of 79.77% and a RBC of $1.80. It was concluded that the proposal is viable for implementation with an acceptance of 95% and it was recommended to develop and execute projects according to the needs required by the population.