Estudio de factibilidad para la implementación y gestión de un mirador turístico en Makita Kuy Wildlife Reserve en el cantón Francisco de Orellana.

Abstract

The objective of the research work was the elaboration of a participatory feasibility study through a research project for the implementation and management of a tourist viewpoint in Makita Kuy Wildlife Reserve in the canton of Francisco de Orellana. It has been observed that when arriving at the tourist center there is no adequate place to observe the scenic beauty that exists around the venture, for that reason this project conducted a descriptive research as it reveals the cause-effect relationships as the research progressed, and allowed to explain the reality of the site, through observation, inventories and search for primary and secondary information; The quantitative approach was applied, which was the collection and analysis of data through surveys in search of the profile and interests of tourists, and the qualitative approach was applied to measure the adaptation of the natural and scenic heritage to the product. The qualitative approach was used to measure the adaptation of the natural and scenic heritage to the tourist product, thus using the observation method to get to know the territory being studied in order to make the tourist viewpoint known in a sustainable manner, as well as to recognize the weaknesses that the tourist center should improve. It is concluded that the project is totally feasible and the implementation of the viewpoint will generate more income and visits from the citizens of the province of Orellana and nearby provinces, that is why it is recommended that for the marketing of the viewpoint and all tourist activities web pages are created and that the establishment works with travel agencies so that these companies can offer the services of the tourist center.