Creación de una microempresa para la producción y comercialización de papas chips en la ciudad de Riobamba.

Abstract

The objective of this work was the creation of a microenterprise for the production and commercialization of potato chips in the city of Riobamba, province of Chimborazo. This research used a qualitative-quantitative, exploratory and descriptive research modality. The deductive and inductive methods were used. A total of 383 surveys with 11 questions was applied to people who were in an age range of 15 to 64 years old, qualified as potential customers. A clearer picture about consumer behavior versus the product offered by the microenterprise were defined and the financial indicators showed the viability and profitability of the business. It was considered that the net present value (NPV) is $ 60,020.68 with an internal rate of return (IRR) of 11. 34% and a benefit-cost ratio (RB/C) of 1.05 increasing year by year. It has also been determined that the break-even point of the microenterprise is sales of $ 108,216.59 dollars at an installed capacity of the microenterprise of 86.71% and from there the profits. Also, the payback period of the investment will be made in 3 years and 9 months. Therefore, it can be concluded that the implementation of this project is feasible since it satisfactorily meets all financial indicators, so it is recommended to use skilled labor and raw materials so that a quality product will be offered and the enterprise will be rapidly positioned in the market.