Estudio de factibilidad para la implementación de la línea de diseño y decoración en la empresa “El Artesano”

Abstract

The present study aims to determine the feasibility to implement a line of interior design and decoration products in the company "El Artesano", taking advantage of market opportunities to carry out the commercialization of these products, as its main problem is that the canton lacks of similar products related to home, work office, hotels, etc. To obtain a result for this proposal, quantitative and qualitative methodologies were used, as well as a documentary and field investigation and a survey used with the purpose of collecting information which were directed to the population of the Zaruma canton in which the company is located. In addition, to meet the objectives of the feasibility project, market, technical, economic and financial evaluation studies were carried out. In the market study, the existence of the segment was determined, which will be directed to our interior design and decoration products, where 365 surveys were applied to the different citizens of the canton, giving us a response of 83% that if they consider the feasibility of the project. In relation to the technical study, the type of machinery that will be acquired for the respective commercialization, the structure of the premises with their respective signs and the description of the processes that will be carried out were established. In the administrative study, the mission, vision, and values were carried out, in addition, the structural organization charts were incorporated according to the activities of each employee. With regard to the economic study, the respective record of the expenses, costs and investment that will be considered for the implementation of the project was developed, and finally the financial evaluation was considered, through the different indicators such as the NPV, IRR, RCB, PRI; which allows us to know if the project is profitable and sustainable for the company