Plan de negocios para la comercialización online de prendas de vestir culturales para empresa “New Blessings Corporation Textil Cia. Ltda.” de la provincia de Chimborazo, cantón Riobamba, periodo 2021

Abstract

The objective of this research project was to design a business plan for online marketing, so it was necessary to collect relevant data when analyzing the unsatisfied needs of consumers as well as the potential demand and new trends to reach efficiently and effectively to the target market, especially the indigenous population since they are the main consumers of cultural products. Through the proposal to create a virtual store for a company called “NEW BLESSINGS CORPORATION TEXTIL CIA. LTDA” it is intended to venture into electronic commerce in order to meet the demands of consumers. Therefore, the research methodology that was implemented was based on a qualitative, quantitative, descriptive and correlational approach for the analysis of the market study and consumer demand focused on sales and distribution department to expand sales channels. through electronic commerce and brand positioning, being important to establish competitive advantages, through innovation, added value and strategies. It should be emphasized that it is necessary to know the taste and preference of consumers in order to quantify them through field research tools and techniques such as surveys, interviews applied to the population of Riobamba ccity. In this way, the necessary elements were obtained for the design of the proposal, considering sales strategies and online marketing, taking into account the ease and comfort at the time of making the purchase with an easily accessible platform for consumers. Therefore, its prompt application is recommended