Proyecto de factibilidad para la creación de un centro turístico en la cooperativa de producción agropecuaria Santa Teresita de Guabug, parroquia San Juan, cantón Riobamba

Abstract

The present study entitled a feasibility project for the creation of a Tourist Center in the Santa Teresita de Guabug Agricultural Production Cooperative, located in the province of Chimborazo, Riobamba canton, San Juan parish, had the purpose of achieving economic, social and cultural development of the sector, improving the quality of life of the population as the area has a great tourist attraction. The research was developed through the use of the inductive and deductive method, in addition, the most used research techniques and instruments were applied, such as: the observation, a survey and an interview which were of great support, since it was possible to collect true and important information for the development of this study. Through a survey, it was determined that 64% of the surveyed population mentions that they are totally in agreement with the creation of a tourist center, and 95% of the national and foreign tourists surveyed agree to visit a tourist center. The proposal was based on three phases: Phase I, a market study and an environmental study, PHASE II, a legal, technical and administrative study, PHASE III, a Financial Study, through which the current situation of the cooperative could be analyzed in terms of tourism, determine the size of the project and production processes, as well as the investment capacity that the company must assume to determine the sustainability, viability and profitability over time. It was concluded that the creation of this tourist center will be of great enhancement for the sector, since it was possible to determine that, if the creation of a tourist center is feasible, therefore, it will serve for the development of the population as it will have greater influx of tourists, generate new sources of employment and open new businesses. In addition, the demand for this service in the Riobamba canton includes the quality of the services offered, its accessible and comfortable prices, together with an adequate infrastructure and facilities of the tourist center