Propuesta de un modelo de negocio para el inicio de actividades de la empresa “JV Consultoría Inmobiliaria” en la ciudad de Riobamba

Abstract

This research project aimed to propose a business model for the star-up of activities of the company “JV Consultoría Inmobiliaria” in the city of Riobamba, to optimize resources, for which they carried out a study to find out the current situation of the company. There for, the research method that was implemented was based on a qualitative-quantitative, descriptive and transversal approach, to evaluate and describe the characteristics and elements necessary to develop of a business model for the start of the activities of the institution, the same that could be quantifiable through tool and field research techniques such as the survey and interview applied to the manager of the company. As a result, they found that the entity does not have a business model that provides general guidelines for the start of its commercial activities in terms of real state consultancy. Therefore, it is necessary to develop a business model that allows it to establish a planning, as well as goals and objectives also seeks to establish administrative tools that help to plan, implement, control, and evaluate strategies for the management and organization of the company to achieve satisfactory results in terms of customer satisfaction, in addition of strategies focused on marketing and production that provide economic and financial growth for the company. Therefore, they recommend its prompt application