Investigación de mercado para la producción y comercialización de chiles en vinagre, producto del restaurante Órale Antojitos Mexicanos Riobamba

Abstract

This research work is a market study for production and commercialization of “Chiles en Vinagre”, a product of the restaurant “Órale Antojitos Mexicanos” from Riobamba, as to attain its mass production and commerce. When doing this research, the different diagnostic phases were accomplished. The initial phase was carried out through the integrated diagnosis of the stakeholders of the study (restaurant’s steady customers), and the collected information was useful as the foundation to determine aspects, factors or variables related to this research. Considering its purpose, this research work can be classified as applied and descriptive. It has been framed as a feasible project of a descriptive type which has been supported by field research. The population was 720 people, all of them steady customers. Then, after applying a proportional allocation formula, eighty-five (85) persons were selected. The research tool used was a questionnaire applied as a personal non-structured survey. This questionnaire had eleven (11) items with two (2) answer choices. The results were processed statistically with the S.P.S.S. program which facilitated the interpretation of the results. These results were evaluated by percent ratio analysis which helped determine the feasibility to attain the mass production and commerce of the product “Chiles en Vinagre” of the Restaurant Órale Antojitos Mexicanos from Riobamba