Diseño de un sistema de gestión socialmente responsable para la microempresa “Dulces la Riobambeñita”

Abstract

This research aimed to design a socially responsible management system as well as the projections for its implementation. This system would become the business strategy of the microenterprise of "La Riobambeñita" artisan sweets production. This research followed a non-experimental and cross-sectional study in which the internal staff, including the manager, of the micro-enterprise, participated. The rapid diagnosis model applied was from the European Union to be adapted to the reality of the micro-enterprise. The model used in the organization focused on a questionnaire with 21 questions grouped in two dimensions and seven key indicators as an instrument for measuring and evaluating the CSR (Corporate Social Responsibility) perception. The findings reflected a poor level of perception in matters and principles related to the subject also referenced by ISO 26000. Furthermore, there is a lack of social, economic, and environmental results, which means that the organization has a considerable structural imbalance giving more priority to financial objectives and not to the satisfaction of the interest groups. Therefore, it is concluded that implementing a socially responsible management system can change this situation so that the owners of the organization make decisions based on good business practices based on ethics, participation, and satisfaction of their stakeholders