Proyecto de factibilidad para la apertura de una nueva sucursal de la cooperativa Sumac Llacta Ltda., provincia de Guayas en el cantón de Durán

Abstract

The present study was aimed to develop a feasibility project to open a new branch of the Sumac Llacta Ltda. Cooperative in the Durán canton. Given the current conditions of the country, it is important to achieve dynamism in the economic segments from the levels of entrepreneurship, for which it is essential to have access to effective capital to help this sector of the economy, therefore it is necessary to rely on formal institutions under the surveillance of the regulatory entities to obtain safe credits with legal rates for which it is intended to open a new branch of Coac Sumac Llacta, an institution that belongs to the popular financial system that contributes to the growth of the population and become profitable for the organization. Therefore, the study was carried out through a mixed methodology of a qualitative and a quantitative approach, with analytical, deductive and inductive methods, through the different research techniques such as an interview and a survey to know the market and the main characteristics of the supply and demand of the economic sector, thus achieving as main results that there is a positive demand for credit and investment products. Likewise, it was determined that the market suggests new lines of attention such as a consumer, an agricultural and a commercial type of credits. Through the market study, the segment that the new branch will cover was determined, and with the technical study, the amount of resources for its implementation was determined. On the other hand, the financial study showed a positive NPV of $405,526.01 and an IRR of 86%. Concluding that the project is feasible and will meet the expectations of investors and will be able to meet the needs of the population to access to financial products