Análisis de la cadena productiva de la fresa (Fragaria spp), y su impacto económico en el cantón Guano provincia de Chimborazo, año 2017.

Abstract

This research aims to analyze the strawberry production chain and its economic impact on Guano canton, located in the province of Chimborazo. A survey, interviews and field studies were used as research tools to achieve the proposed objectives, establishing that the production chain is currently made up by the direct producers who are the strawberry growers, along with the proper management of the crop for strawberry production, in order to guarantee an efficient production. At present, the average production is 80 crates per week, resulting in a monthly production of 2240 kg. It is distributed in packages of 7 kg and buckets of 12.7 kg. The price of strawberries is divided by category, with first, second, third and fourth categories. The price is $11.00, $9.00, $7.00 and $5.00 respectively. The fifth category strawberries are for each family' s self-consumption. An elementary key factor is marketing, which presently reaches wholesalers in Cuenca, Loja, Manta, and Riobamba (wholesale markets) and in turn, it is distributed to local markets and locally-based consumers. It is also recommended to carry out an investigation of the chemical conditions (Brix degrees) of strawberries from Guano canton, so that the producers of the region may have better marketing opportunities.