El desempeño laboral del departamento crediticio para una buena atención al socio de la cooperativa de ahorro y crédito Cámara de Comercio de Ambato

Abstract

This research project aims to improve the job performance of the credit department to offer an optimal service to the members of the savings and credit cooperative Cámara de Comercio of Ambato, in the branch of Baños de Agua Santa canton. This study seeks to improve the service and attention to the customer based on the development of strategies, which was possible after determining the current situation of the cooperative. Therefore, the research methodology implemented was based on a qualitative-quantitative, descriptive, and correlational approach. This methodology made it possible to evaluate and describe the characteristics and elements necessary for the elaboration of a system to measure the job performance of the credit department for a good service to the members of the savings and credit Cámara de Comercio of Ambato. Both; the characteristics and elements will become quantifiable by using tools and field research techniques such as the survey and interview conducted to each of the collaborators of the entity. The findings reported that the cooperative lacks guides providing information to the members about the credit department, or the services offered. For this reason, it is necessary to develop strategies to improve job performance by guidelines so that partners can get information about the credit department and the services offered without the need for them to go to the bank window. On the other hand, this study also intends that the partner has a good experience when visiting the facilities; that is why the treatment perceived by the workers is always polite. Therefore, it is advisable to implement this project as soon as possible