Estudio de factibilidad para la producción y comercialización de snacks nutritivos a base de frutos secos en la ciudad de Riobamba

Abstract

The present research developed a feasibility study for the production and commercialization of nutritious snacks based on dried fruits in Riobamba city with the objective of determining a possible market to meet the needs through a business idea, its viability, and availability of the main material, administrative, economic, financial and human talent resources. Therefore, during the field study, pertinent information was obtained through the application of research techniques (a survey), obtaining favorable responses for the study as well as the approach of this proposal. Therefore, according to the results obtained, 85% of the surveyed population agrees to purchase products from a brand called Serrana. For this reason, it is concluded that after having carried out the study, it was determined that the application of the proposed business idea is feasible, as the results are satisfactory and show profitability. Finally, it is recommended to take into account several aspects for its ideal execution; to plan each activity chronologically, organize the necessary resources, direct and guide the staff that will become part of the organization, control that each activity and process would be carried out correctly to fulfill its objectives