Elaboración del sistema de gestión administrativo para la empresa Innovarte, ubicada en la provincia de Orellana, cantón Joya de los Sachas

Abstract

The objective of this degree work was to design an Administrative Management System for the company Innovate, located in La Joya de Los Sachas, Province of Orellana, through the execution and establishment of competitive strategies to increase the sales margin, the efficient positioning in the market and at the same time improve its strategic direction. Regarding the methodology, this research obeys the quantitative and qualitative modality, since statistical data of the studied variables were obtained, likewise, each parameter was interpreted and analyzed in detail. Through the information gathered through the research instruments, it became evident that the work was carried out empirically, thus impairing the proper development of the operations, without taking full advantage of the potential of the available resources, in addition, Innovate lacked an accounting system that would allow it to keep track of its income and expenses. In other words, it became evident that there was a need to create an administrative management system that would mitigate the problems encountered through the implementation of various strategies. For this reason, the strategic direction area, process map, manual of positions and functions for each level of the existing organizational structure, and the implementation of accounting software were developed. In conclusion, the design of the Administrative Management System will allow Innovate to efficiently improve its management, and the development of its activities aimed at achieving the proposed objectives that will bring a direct relation to the increase of its profitability