Plan de fortalecimiento organizacional para mejorar los productos y servicios ecoturísticos para el hostal El Rondador Cotopaxi ubicado en el sector Chasqui en la provincia de Cotopaxi

Abstract

The present study was aimed to elaborate an organizational strengthening plan in order to improve ecotourism products and services provided by a hostel called El Rondador Cotopaxi through a study that allowed to know its real situation. The strengthening plan is a business tool that adds value to the company, which was developed under the methodological guidelines of a research with a mixed approach (qualitative and quantitative), descriptive research level, non-experimental cross-sectional design, a documentary study and field, deductive and analytical methods, in addition, research techniques such as observation, interview and survey were used that allowed the acquisition of relevant information for the study. Human talent is taken as an important segment, which leads to this work focusing on its collaborators to obtain an organized, trained and committed staff in order to improve the products and services of the hostel. In the organization, an organizational strengthening plan is proposed that contains a restructuring of the mission and vision, creation of a structural organization chart and a manual of functions as a guide for the development of activities and operations for all staff. It is recommended to apply the established proposal that focuses on the optimization of time and resources to obtain quality, efficiency and effectiveness in the services provided by the hostel