Diseño de paquetes turísticos en la comunidad Chuichun, cantón El Tambo, provincia de Cañar.

Abstract

The present research work aimed to design tourist packages in the Chuichun community, El Tambo canton, Cañar province. The design of the packages is contemplated in six objectives: first, the diagnosis of the territory was made by surveying the population, and the results obtained were worked based on a five-star methodology. Second, the study of supply and demand was carried out through the technique using files from the Ministry of Tourism (MINTUR) and National Institute of Cultural Heritage (INPC) where 17 attractions were identified, of which 7 are natural and 11 belong to the cultural events of hierarchy I, also worked with the demand of Ingapirca Archaeological9* Complex from the year 2020, where the population sample was obtained from a total of 379 surveys to the national segment to determine the profile of tourist. Third, based on the territory analysis, attractions inventory, and demand analysis, two packages were designed “Iskay Yaku” and “Bola Loma” tails, with all the services and activities required by tourist. Fourth, to capture the attention of clients, a marketing plan was developed using the 4Cs marketing mix with different promotion and commercialization strategies. Fifth, the legal-organizational and administrative study worked under the legal framework of the laws and regulations of Ecuador. In addition, the administrative and operational sectors are determined by areas with their respective functions. Finally, the financial-economic study indicates that the IRR corresponds to 46%, an NPV of $219,433.99, and a ratio of profit and cost of $2.21. To sum up, the community has tourism potential and the project is feasible, so it is recommended to implement the project to promote the development of studies that contribute to the planning and development of community tourism.