Propuesta de un plan estrategico para la empresa Hydrotérmica en la ciudad de Ambato 2021-2025

Abstract

The present study is oriented to develop a strategic plan for a hydrothermal company located in Ambato city, province of Tungurahua, period 2021 - 2025 with the purpose of contributing to the economic and sustainable development of the organization, which will have an effective tool and administrative strategies for an efficient management of the company. An investigation of qualitative and quantitative approach with the field modality was used, in which investigative instruments were applied such as a survey to the personnel and an interview to the general manager. Through these results, it was possible to elaborate a SWOT analysis to determine the current situation of the company. Through the information collected, it was possible to observe the lack of a strategic plan, also, the staff is not trained, the work environment is not adequate, and also that functions are not established for each of the existing areas. Because of this, a strategic plan was designed to serve as a primary tool to maintain adequate administration. This proposal details strategies, policies, values and corporate objectives, the mission, vision, organizational structure and functions for each area. which is essential for efficient and effective administrative management. For this reason, the directors of the company are recommended to execute this proposal, in order to obtain higher profitability, an adequate management and make correct decisions