Diagnóstico participativo de la empresa Sumak life para el establecimiento de estrategias que permita la sostenibilidad

Abstract

En the present study, a participatory diagnosis was carried out in a company called Productos Orgánicos Chimborazo "Sumak Life Cia. Ltda.", in order to establish structural problems of the company and how to overcome them through strategies that allow them sustainability andsocio- business strengthening. The methodology used had a participatory approach, through the adaptation of the self-diagnosis and traffic light scheme of the tool developed for the perceptionof corporate social responsibility by "Conquito", to carry out a benchmarking proposing 7 parameters for the social and business analysis, whose results were validated through the response of employees and managers in order to agree on the formulation of strategies that allow the company to recover its presence and business level by taking advantage of the opportunities offered by the market. For this reason, the company needs to establish processes,functions and activities that yield better integrated results in each area. This proposal promotes the involvement of each interested party, strengthens suitable decisions according totheir line of business in benefit of the institution, its rural providers and clients. Therefore, it is recommended to take into consideration the guidelines set in the study for the present and futuredevelopment of Sumak Life