Diseño de un plan estratégico para la empresa Millon Roses Millonroses S.A. para la provincia de Pichincha cantón Cayambe

Abstract

The objective of this research work was to design a strategic plan for the company MILLON ROSES MILLONROSES S.A. for the province of Pichincha, Cayambe Canton. This strategic plan was developed through quantitative and qualitative research because both numerical and non-numerical information was taken for the development of the research and analysis. Methods such as deductive and inductive were used. Also, the empirical method such as observation and documentary bibliographic information from books and information provided by the owners of the company. Through the application of matrices such as PCI, POAM, MEFI, MEFE, and SWOT a diagnosis and analysis were carried out to identify the real situation of the company. It was determined which aspects are its strengths and its weaknesses, what opportunities have and what threats would affect it, and how problems can be prevented in the company by designing strategies that help to create objectives that meet the goals interrelated with the mission and vision that were created in the company. Twenty-eight strategies, eleven objectives, and five goals were designed in the SWOT analysis. An action plan was also created that will help the application and implementation of the strategic plan, as well as indicators that will measure the progress of the strategies applied which has a duration of one year with a budget of five thousand dollars being in this way the strategic plan that was designed which is an indispensable tool for the direction of the company that measures its productivity and directs it improving its administrative management in the company MILLON ROSES MILLONROSES S.A