Diseño de un modelo de negocios para la comercialización de productos del restaurante Farfalle Pizza& Yogurt a través de una aplicación móvil en la ciudad de Baños de Agua Santa, provincia de Tungurahua

Abstract

This research FOCUSES on designing a business model for the commercialization of FARFALLE PIZZA & YOGURT restaurant products by a mobile application in the Baños de Agua Santa, Tungurahua province. In this study, the target population and its respective sample were determined. In addition, surveys reflected a percentage of 95.30% of acceptance customers. Then, it was necessary to figure the current situation of the restaurant and raise a proposal according to its commercial activity by an interview with all the personnel. Even more, an alternative tool, such as the business CANVAS model, was an optimal choice. After the proposal, the next step was a financial study identifying the level of profitability through indicators such as The Net Present Value (NPV) with a value of $ 9,202.04, Internal Rate of Return (IRR) with a percentage of 74%, Profitability Index (IR) with a value of 3.88, guaranteeing an optimal level of recovery in the next five years within the operation of the mobile application in the restaurant. It was concluded that a business model is essential in the development and achievement of all the activities of a company. Finally, it was suggested to carry out an adaptable CANVAS business model design following the changes in the competitive market, thus ensuring business continuity by the future