Modelo de gestión logística en la distribución del sector textil caso: Organización Neymatex desde su matriz Guayaquil hacia sus sucursales Quito y Guano

Abstract

The proposal of the logistics management model in the distribution of the textile sector case: NEYMATEX S.A. Organization from its headquarters in Guayaquil to its branches in Quito and Guano, was intended to help the company in improving its internal and external logistics processes, thus offering the community a faster service, quality and efficiency, in turn, aimed to improve the profitability and sustainability of the company. The research focused on the branches of the NEYMATEX Organization located in the cities of Quito and Guano. The information was gathered thanks to surveys directed to customers and employees, interviews conducted with administrative leaders, and an observation sheet necessary to know in-depth the reality with which the company offered its services to its customers. All these research tools were necessary to determine the logistic management problems that prevented an efficient development and attention to the users of the organization. In addition, the reality of the textile industry was known in-depth, and information was gathered about the strategies that the company proposes to mitigate the organizational problems to offer its customers a quality service. The NEYMATEX Organization was going through a complex situation due to a deficient logistics management model that caused problems such as delays in customer service, lack of inventory control, warehouse shortages, and transportation delays, among others. As a result, these problems were mitigated by proposing four strategies for the company, transportation, customer satisfaction, and inventory control levels, all aimed at improving and strengthening logistics processes. Several recommendations were also conducted to offer a better-quality service to NEYMATEX customers.