Plan de comercialización para la empresa Vabagro Cia.Ltda. de la parroquia el Pisque, cantón Ambato, provincia de Tungurahua

Abstract

In this research work entitled marketing plan for the company Vabagro Cía. Ltda. from “El Pisque” parish, Ambato canton, Tungurahua province, which aims to increase sales and its positioning within the national market. The research was developed based on the preliminary study in order to have a correct analysis of the information collected through the application in an interview made to the Manager of the company, followed by market research through surveys that were applied to a certain population, where it was possible to know all the needs to be improved, through the strengths diagnosis matrices, opportunities, weaknesses and threats SWOT, internal strategies “EI” was able to determine the current situation of this company. The results determined that the company has many deficiencies in the management of internal activities, directly affecting its profitability; Not having a physical store decreases its participation in the national market by a large percentage, it can also be emphasized the little interest that managers maintain. The implementation of a business plan is proposed where they can be supported by the strategies developed to begin to solve the problems found throughout this investigation and therefore achieve the objectives already indicated, it is recommended to start working on the motivation of the human talent