Diseño de un sistema de gestión comercial para la empresa distribuidora de aluminio y vidrio Disalvid, cantón Riobamba, provincia de Chimborazo, año 2017

Abstract

The present titling work proposes to design a Commercial Management System for the aluminum and glass distribution company DISALVID, Canton Riobamba Province of Chimborazo, year 2017, in order to improve the processes of commercialization of materials of construction finishes in the city of Riobamba. The investigation techniques that were used were the direct observation for the visual verification of the processes executed in the commercialization department, the surveys that were applied to the employees and clients of the company and interview with the legal representative with the purpose of Gather information on the activities functions and processes that are carried out. The findings were: decrease in the number of new customers, decrease in sales, profit has decreased as a result decreases their level of market share, these elements create instability in the company versus the competition. The preparation of this proposal was carried out according to the needs, of the company, which allowed a market study to be carried out and thus elaborate its internal and external Strategic Profile after its respective SWOT matrix with the positive and negative factors and thus the commercial processes and position in the market. It is recommended to implement the proposed Commercial Management System that will improve the commercial management processes and obtain their positive results in the company