Plan comercial para la empresa Asociacion Karakuna de la ciudad de Riobamba, provincia de Chimborazo

Abstract

The business plan design of the business plan for the company “KARAKUNA” located in Riobamba city, Chimborazo province, it was carried out with the purpose of being a tool that helps and contributes to a better distribution of resources in order to reach the goals and plans fulfillment in an organized and effective way. For its development was conducted, customer surveys and a SWOT analysis in order to determine the current situation of the company, where a continuous lack of personnel training was executed between the managers and partners. The marketing plan was performed for the commercial entity where new market strategies such as advertising, creation of the website and a favorable logo design are established to determine the key factors for success with the primary objective of keeping up over time with profits, expansion and recognition. It is recommended to apply the proposed commercial plan in order to generate added value for customer service and communication, which will allow them to be effective and personalized, facilitating contact with customers at all times