Modelo de negocio para fomentar los emprendimientos productivos en la parroquia rural El Dorado, cantón Francisco de Orellana, provincia de Orellana

Abstract

The present study was carried out with the objective of developing a Business Model to Promote Productive Entrepreneurship in the Rural Parish "El Dorado", Francisco de Orellana Canton, Orellana Province. The methodology was of a mixed type, the study sample was 312 people, with the survey technique and the questionnaire instrument. A proposal was developed as a strategy in which the solution activities are carried out in the face of the problem of promoting productive enterprises for the El Dorado rural parish, these arise as a response to the analysis carried out on what was exposed by the residents of the El Dorado Rural Parish. using the SWOT matrix. It was concluded that it is important to create and apply promotion strategies in social networks, television, radio, newspapers, magazines, propose the Canvas business model to promote government support and other strategic sectors, as well as develop training plans for residents of the parish and the staff that will be in charge of the undertakings, it is important to state that they have all the support of the key allies to start and while the undertakings last, a catalog of products was also created for the rural parish of El Dorado, this in order to help users to decide which product or service they want to purchase