Plan estratégico de turismo comunitario para el Gobierno Autónomo Descentralizado parroquial de Río Blanco, cantón Morona, provincia Morona Santiago, periodo 2020-2022

Abstract

The present study aims to propose a strategic tourism plan community as an instrument to be applied by the Gobierno Parroquial Autónomo Descentralizado de Rio Blanco (GAD), located in Morona, province of Morona Santiago, period 2020-2022, in order to promote the socioeconomic development of its population. For the research, 322 surveys were applied as a sample to the inhabitants of the parish. The results showed the need to implement a strategic plan for the development of the community tourism. Likewise the inhabitants are willing to invest in different types of tourism projects with the support of the authorities. For the proposal, the situational diagnosis for the evaluation of the internal and external environment of tourism was carried out, and some strategies, objectives and programs were established. It was noticed that this place shows a great ethnic, cultural and natural diversity that belongs to the Sangay National Park and the presence of the Protected Forest called Abanico which is an extraordinary place for the development of any type of tourism. Therefore, the GAD of Rio Blanco is recommended to implement the present study as it will serve as a guide for decision making towards compliance with the mission, vision and institutional objectives with the participation of all its communities