Elaboración de un sistema de gestión de la calidad para la empresa de publicidad “Bellas Artes” de la ciudad de riobamba

Abstract

In the present investigation, a Quality Management System based on the ISO 9001-2015 Standards for the "BELLAS ARTES" Advertising Company of Riobamba city was developed to improve its operation. For the investigation, surveys were applied to a sample of 333 people between internal and external clients, in addition to the diagnosis of the company, the matrices EFE and EFI were applied, the results indicate the elevation of taxes and the entry into the market of new competitors; Weaknesses are also identified around the business organization, the processes are empirical in the administrative, operational and support areas, and the company lacks quality management indicators, objectives, and policies. The requirements applied to the Quality Management System constitutes a fundamental basis for the development of the company based on planning, organization, management, and control. The application of this Quality Management System for the Company "Fine Arts" is recommended because it is based on the requirements of ISO 9001-2015, which establishes the policies and objectives of the cavity, contains maps of processes to orient production. Quality control indicators and procedures to improve leadership are also described with the support of governing, operational and support processes, the system has standards for continuous improvement, customer service policies and records for purchasing processes and supplier selection