Plan de marketing turístico para posicionar los atractivos de la Isla Portete del cantón Muisne, provincia de Esmeraldas

Abstract

The objective of this research work was to develop a tourism marketing plan to position the physical attractions for Portete Island in the canton of Muisne, province of Esmeraldas because Portete Island is a place with tourist attractions and great potential, but there is no promotion of tourism services provided by the place, in addition to not having planning and implementation of promotional strategies that take into account the local natural and cultural aspects, which results in low demand for tourism products offered on the island. This work has a methodological guide with a qualitative-quantitative approach, descriptive level, non-experimental design, with a type of documentary and field study, once the methodology was applied, techniques such as surveys, interviews, and observation sheets were used, which helped to collect information and thus perform the analysis. The results obtained indicate that both national and international tourists need to obtain more information about the attractions of Portete Island, that is why strategies were proposed for the place to obtain this positioning and draw the attention of potential national and international tourists to help generate income in the canton of Muisne. The strategies are established to improve the attractiveness visually and organizationally giving the fulfillment of the objectives, that is why a tourism marketing plan with appropriate strategies is made.