Estudio del impacto de la pandemia provocada por el covid-19, en el sector turístico dedicado a los servicios de alojamiento de la ciudad de Puerto Francisco de Orellana (El Coca), durante el periodo marzo – diciembre 2020.

Abstract

The objective of this degree work was to carry out a situational analysis of the impact of the Covid-19 pandemic within the lodging sector in the city of Puerto Francisco de Orellana, through qualitative and quantitative research. Surveys were applied to lodging establishments and interviews were conducted with the coordinators of the institutions that regulate tourism activities, such as the Tourism Coordination of the Municipal Government of Puerto Francisco Orellana and the Technical Office of the Tourism Ministry AHORE (Association Hotel Orellana) was important. Due to the Covid-19 situation, the surveys were applied and tabulated using the Google Forms platform to avoid direct contact with the managers/owners of these businesses, and interviews were conducted directly, taking due account the participants need. Both showed important data that were fundamental pillars of the research. A SWOT analysis was elaborated, through the data collected to know their Strengths, Opportunities, Weaknesses and Threats, Threats, thus showing results through the applied methodologies that the lodging companies present an affectation not only of the that lodging companies are affected not only due to the pandemic but also because of the lack of strategic plans that absence of strategic plans that allow their reactivation. It is concluded that four fundamental strategies were established that will allow their reactivation and are focused on: hospitality and hotel training, marketing and biosafety in addition to the inoculation against Covid-19 to all staff, promotion and advertising, and finally, the strengthening of associations. It is recommended that should be greater participation by the owners/managers of them. It is recommended that the owners/managers of the lodging companies be more involved so that they can provide data to future academic research that will contribute to the reactivation of tourism and thus of the service establishments.