Diseño de un producto de aviturismo para la comunidad de Zhucay, parroquia San Antonio de Paguancay, cantón Cañar, provincia de Cañar.

Abstract

This study proposed to design a bird tourism product for the community of Zhucay, using a methodology that combines field and desk work, which use primary sources such as observation and data collection by direct means and recovery of secondary information through bibliographic consultations. The study was based on executing the situational diagnosis followed by the ornithological inventory, by means of a systematic sampling by trails, through standardized methods: fixed points and transects, in addition, the birdfauna’s diversity was analyzed by calculating the alpha biodiversity indexes. A market study was carried out to analyze the potential national and international tourist demand that would be willing to carry out activities related to nature; also, the current situation of the resources, attractions, activities, infrastructure and tourist plant of the community and neighboring sites were analyzed; on the other hand, the georeferencing and characterization of the study area was carried out to then select the technical structure of the tourist packages with its respective cost analysis. Market strategies were defined based on marketing for the diffusion and commercialization of the bird-tourism product, identifying commercialization channels and communication strategies in its components: product, place, price and promotion. A total of 635 individuals were identified with a richness of 41 bird species with 7% endemism, showing a richness of bird species that can be used for the development of tourism activities. To conclude, the community of Zhucay has a great tourism potential reflected in its natural resources. It is recommended to integrate the community as a Tourism Community Center and manage its operation with the different GAD's for its functioning.