Determinación de indicadores de gestión turística para la ciudad de Riobamba, provincia de Chimborazo.

Abstract

The aim of this study was to determine tourism management indicators for the city of Riobamba, province of Chimborazo; through the observation technique and the data analysis from primary and secondary sources; and the application of an evaluation instrument. Several places of international influence such as the Paraguaná Peninsula, Spain (Madrid), the Mediterranean Coast of Spain and the national reference Galapagos were studied. To establish the indicators, criteria from representatives of public and private institutions involved in the tourism area of the city were taken into account and an evaluation test was carried out under the seven criteria suggested by Saeteros. 10 basic indicators were concluded, they adjust to the territorial reality of Riobamba, which help to objectively measure the evolution of tourism activity processes, facilitate the generation of valid information and contribute to the tourism management processes improvement. It is recommended that public, private and educational institutions involved in the sector expand and implement tourism training at the cantonal, provincial and national levels, in order to expand and consolidate the tourism products supplies, without decreasing the natural and cultural resources.