Estudio de factibilidad para la implementación de una granja agroturística en la parroquia Ulba, cantón Baños de Agua Santa, provincia de Tungurahua.

Abstract

The present research determined the feasibility for the implementation of an agroturistic farm in the Ulba village, Baños de Agua Santa Canton, Tungurahua Province. Through the market study, national and foreign tourists who arrived in 2018 were determined, and future demand based on these data, besides, the marketing plan was performed based on the Mix Marketing Guidelines. For the technical viability, the current situation of the farm, the location of the project, the planning and design of the infrastructure, tourism plant were described, establishing the operational capacity according to the infrastructure of the establishment; the process flow chart, the itinerary and the interpretative script was defined for the routes in the place. The manual of employees and the strategic planning of the company was established. On the other hand, the legal analysis is based on the current Ecuador laws. For the environmental study, negative and positive impacts that would cause the implementation of the project in the territory using the Lazaro Lagos matrix were determined. To sum, cach study area presents an estimate of budgets to be used for its implementation that is necessary for the next study which is financial-economic, where a total investment of $ 1,147,115,83 was determined, costs and income were calculated, income statement, equilibration point and financial indicators that result in a present net value of $ 2,817,586.99, the internal rate of return is 13%, the cost-benefit ratio is greater than one and the recovery period of capital is between the fourth and fifth year which means it is within the proposal, concluding that the project is viable.