Estudio de factibilidad para la creación de un resort en la comunidad de Tinguichaca, cantón Morona, provincia de Morona Santiago.

Abstract

The present research aims a feasibility study for the creation of a resort in the Tinguicaca Community, Morona Canton, Morona Santiago Province, by using bibliographic and field research techniques through the market study, also three segments of the local, national and international market were prioritized, applying surveys to potential customers to know the needs of demand. In addition, the technical study, the technical planning and design of tourism infrastructure was defined, getting for the first year an operating capacity of 3745 people, so the marketing study was carried out called Tinguicha tourist complex with the slogan "Come and breathe a different air". Furthermore, in the impact study, the Leopold matrix was applied. While in the legal administrative study, the organizational structure was established, the functions manual, laws, and tourist regulations for the development of tourist Performing the economic-financial study of the project for five years, noticing in the net cash flow, the Net Present Value (NPV) gives a value as positive answer and an Internal Rate of Return (IRR) of 20% showing the feasibility of the project to be implemented. To sum, its execution is recommending, due to the positive results.