Análisis de la cadena de valor del turismo y su incidencia en el desarrollo socio - económico de la ruta Ferroviaria Alausí - Nariz del Diablo.

Abstract

He objective of this study was to analyze the tourism value chain and its impact on the socioeconomic development of the Devil’s Nose railway route in Alausí. The research was based on the qualitative approach, the total number of national and foreign tourists was determined through a sample of finite populations, resulting in 382 people divided into two groups, 208 national tourists and 174 foreign tourists, representing 54% and 46% respectively. In order to obtain additional information, a survey was applied. The results demonstrated that the profile of the national tourist was male between 20 and 30 years, the majority students; they like to travel in groups, the most common place of origin is Quito, they feel satisfied with the customer service before boarding the wagon, during the trip and after the tour; they would like to do extra activities such as cycling or visits to ancestral villages; the survey respondents recommend that the cost of the tour should be lower. On the other hand, foreign tourists are between 60 and 70 years old, they are retired people who like to make their trips in groups, they feel satisfied with the fulfillment of the offer that Ferrocarriles del Ecuador makes for the Devil's Nose route; they mentioned that they would like to visit indigenous populations and learn more about the indigenous culture of the country. It is concluded that the tourism value chain reveals the need to generate competitiveness strategies to improve the relationships of the actors with a view to reactivating the Devil’s Nose tourist route, incorporating criteria of continuous improvement, quality and better tourists’ needs satisfaction. For this reason, it is recommended to evolve the existing tourist offer, incorporating archaeological tourist circuits and adventure sports.