Diseño de un producto agroturístico para la comunidad San Carlos, parroquia Puerto Napo, cantón Tena, provincia de Napo.

Abstract

The study proposed to design a farm product for the San Carlos Community, Puerto Napo village, Tena Canton, Napo province. The objectives were: analyze the current situation of tourism, technically agrotourism product design, establish legal and administrative study, develop the socio-environmental study, and determine economic and financial viability. In addition, according to the methodology, this was participatory due to the technical point of view collects the fundamental principles of the tourism products design. As results, in the community there is potential to integrate an agrotourism product offer, even so, the lack of basic services is a problem that would affect quality. However, the consumer profile and its constant growth, show that the product would have a place in the market in the medium term. Therefore, the technical design of the product has the cultural and production characteristics of agricultural and agroindustrial systems based on local products, so with this information, tourism activities related to agrotourism and recreation, which combined with services are designed on the principles of permaculture. Furthermore, the legal study proposes the creation of a community tourism center as an operation, but the study of the socio-environmental impact assessment determines that both, construction and product operation will cause a positive impact on the community. In sum, economicfinancial viability results in the product of agrotourism are profitable allowing recovery from the capital in four years.