Plan de negocios para el parque acuático Los Elenes, cantón Guano, provincia de Chimborazo.

Abstract

This business plan for “Los Elenes” Water Park was developed with the purpose of improving existing services and establishing a commercial structure. For the diagnosis stage, a participatory analysis was conducted, where 41 strengths, 21 opportunities, 32 weaknesses and 17 threats were determined; as well as attack, defensive, reorientation and survival strategies. With the feasibility study it was concluded that it is possible to implement new goods and services, such as horseback riding, hiking, children's games and a dining room. In order to improve the existing services, which are: the pools (semi-olympic, artificial waves, children slides), the wet area and the sports fields; it was considered to apply a marketing plan with the aim of attracting more customers. In addition, the marketing, technical, production, environmental and legal administrative studies were performed for new services. Regarding commercial strategies for existing and new services, it was decided to maintain the price, apply promotions, and apply the producer-final consumer distribution channel. With regard to advertisement, spots and social networks were used. For control and evaluation, interviews and surveys were implemented to measure the level of customer satisfaction. In the financial part, positive indices were prepared from the analysis of ratios and financials for the new services, which are values such as NPV, IRR, RBC and PRC. Finally, through the business plan, it was determined that the application of the proposed actions is viable and recommended. It is also suggested to seek financing to implement and offer the new proposed goods and services.