Análisis comparativo de aplicaciones móviles para la reservación del servicio de alojamiento en la ciudad de Loja.

Abstract

The objective of this technical project was to conduct a comparative analysis of mobile applications for the reservation of accommodation services in the city of Loja; for this purpose, a list of both mobile applications and accommodation facilities located in the urban sector of the studied area was made. The identification of mobile applications was developed through a search in the Play Store app and evaluation criteria were considered. The criteria were homologated to determine the most used applications. Information was collected on each prioritized criterion which was systematized in a database in Microsoft Excel. Finally, two statistical tests were applied to collect information by utilizing the MINITAB 15 software. A total of 25 mobile applications were found and 10 of them were considered for the study. Regarding the criteria, after the homologation the total were 36 and 21 were prioritized to collect information. For the statistical analysis, T-student and Mann Whitney U tests were applied. It was concluded that there are no significant differences among the evaluations of the quantitative criteria of the Apps since they have a similar valuation; that is, tourists perceive a similar experience when staying in any accommodation facility in Loja city. It is recommended to expand the information because every day new technologies emerge, as well as new Apps that offer different services including accommodation, and these Apps offer a faster and more effective feedback of the experiences; therefore, a study of them constitutes an important element for the improvement of the experiences.